The Master of Commerce in Marketing is designed to equip you with specialist knowledge of various research methodologies and to expose you to advanced marketing models and theories in a practical way. On completion of the programme, you will be competent in designing and implementing strategies for processing and managing information in order to gain significant marketing insights. In addition, you will have had the opportunity to add to the body of academic knowledge in a specialist marketing area.

The goal of this programme is to advance your knowledge and application of marketing so that you are able to perform internal and external market opportunity assessments for an organisation to produce an advanced strategic marketing plan.